IWC Schaffhausen
IWC ON TOUR ARRIVES IN SYDNEY
OVERSEAS PASSENGER TERMINAL, CIRCULAR QUAY, SYDNEY
Having travelled the globe and recently making it’s way to Federation Square, Melbourne in 2022, it is time for Sydney to enjoy our timepieces (25+ timepieces to try on!), hospitality and experience our Roadshow.
Resembling industrial shipping containers, our high-tech booth brings the world of IWC to life. It tells the story of The Big Pilot watch, evolving from a functional aviation timepiece to a cultural icon today, inspiring creators from many fields, including the arts, fashion and design.
We incorporate our horological storytelling, as well as wider partnerships across our IWC family, including Mercedes-AMG and our local partners Archie Rose and Mecca Coffee.
THURSDAY 24TH AUGUST - SUNDAY 27TH AUGUST 2023

